COMPONENTS OF SOCIAL MEDIA CAMPAIGNS :
As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and effective social media campaigns.
Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size, method and style. However, when you break down the details of various top-rated social media campaigns, you see that they often share some common elements.
Our most recent social media campaign, #JustSaidYes, taught us a number of important lessons about building a great social media campaign. Instead of running a broad campaign for all potentialWeddingWire (my employer) users, we were able to identify a subset of our target audience and create a campaign that capitalized on existing social behavior on their favorite network: Instagram.
But for many businesses, a successful social media campaign may not be as easy to identify, plan or execute.
If your business is considering a social media campaign, incorporate these four main components to achieve your desired results and boost the impact to your bottom line.
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